Miami Art Basel in the Metaverse

When Stretch Gallery reached out to me, they had a clear aim: to bring their physical art gallery into the Metaverse for Miami Art Basel 2022. However, they were unsure about how to begin, what design they wanted, and the potential benefits. Guiding them through this digital journey, we turned each uncertainty towards creating a virtual space that mirrored their physical gallery. This project showcased the power of stepping into the unknown with guidance and curiosity, opening up new possibilities in the digital world.

Over seven months, I helped Stretch Gallery prepare for Art Basel 2022. My team and I worked on creating a 3D digital environment to showcase their artists' work, aiming to blend their physical gallery with the digital world for the first time at Miami Art Basel 2022. Besides the digital gallery in the Metaverse, we also set up a virtual experience at their physical gallery in Miami for an event called "Super Cars & Caviar". My goal was to ensure my team finished both projects ahead of time, while I helped them understand the tech side of the Metaverse. The result was a successful launch that celebrated the merging of physical and digital art, opening up new possibilities for the gallery. 

My Perspective as CEO

In entrepreneurship, thinking quickly and creatively is crucial. It's like having the right keys to unlock unexpected doors. When helping Stretch Gallery enter the Metaverse, unexpected challenges arose, requiring fast, creative solutions. As aspiring entrepreneurs, developing this ability to think on your feet and outside the box will help you turn hurdles into opportunities, leading your venture into exciting, uncharted territories. It's about seeing beyond the usual, and reacting swiftly to keep your vision on track.